The Package Design Book. Volume 2
- The field of package design never ceases to expand and innovate, making it one of the most vibrant, competitive, and fast-evolving areas in design today.
It is influenced by various factors such as the consumer's requirements, the ever-increasing marketing demands, evolving environmental policies, and the practice of adhering to the context of cultural aspects and diversity. By developing at such a demanding and rapid pace, package design encompasses many different elements and specialists, including designers, service providers, material suppliers, and printers.
As a result, it has become a universe in itself. Pentawards has capitalized on this to create the most dynamic and diverse award in the field, which has existed for 15 years. The Pentawards sets a global benchmark for quality each year by scouting the area's cleverest and most eclectic designs.
The Package Design Book - Volume 2 presents winners from the past decade in celebrating packaging as a kaleidoscopic art form. It showcases not only the new and unexpected developments but also a clear vision of the evolution of the entire industry, especially in the areas of new materials and sustainability. About the seriesBibliotheca Universalis - Compact cultural companions celebrating the eclectic TASCHEN universe!
Julius Wiedemann
Pentawards
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