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This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies.

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This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies.

Brand

Esmod Editions

Symbol

9782909617497

Pages

Language

English

Cover

Author

Armelle Claude

Eric Rabillier

Thierry Petit

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