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I'm Afraid Debbie from Marketing Has Left for the Day : How to Use Behavioural Design to Create Change in the Real World

I'm Afraid Debbie from Marketing Has Left for the Day : How to Use Behavioural Design to Create Change in the Real World

  • How to Use Behavioural Design to Create Change in the Real WorldIn this ground-breaking book, author Morten Munster presents a set of rules that individuals and companies can follow to bring about necessary change.
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How to Use Behavioural Design to Create Change in the Real WorldIn this ground-breaking book, author Morten Munster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.
Brand
Laurence King Publishing
Symbol
9781786279484
Author
Morten Munster
Publisher
Laurence King Publishing
Language
English
Cover
oprawa twarda
Format
140 x 209 x 28
Pages
304
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