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Menswear Trends

Menswear Trends

  • Menswear Trends.
179,00 zł
incl. VAT / szt.
Express checkout 1-Click(without registration)
na zamówienie, może ulec zmianie
na zamówienie, może ulec zmianie
14 days for easy returns
This product is not available in a stationary store
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Menswear Trends will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker - and bring new ideas, innovation and strategies to men's fashion. With designer and educator Aki Choklat you'll learn how menswear trends fit within the larger context of retail, how brands can use trends to be more competitive, and how to create an inspiring trend forecast. Later chapters show how to analyse catwalks, gather information from street-style coverage, compare short-term and long-term analysis and how to analyse and forecast colour trends. In the final chapter you'll explore the various job roles within the trend industry, learn to differentiate between trend services and how to navigate the contemporary job market and illustrate your skills in a portfolio. Industry Insight Interviews:Peter Betsche, CEO, ArvencoDavid Edgar, one of the founding partners of Bureaux Design Associates (BDA)Michael Fisher, Creative Director - Menswear, Fashion SnoopsJaana Jatyri, founder of TrendstopVolker Ketteniss, Head of Menswear, WGSNSandy MacLennan, founder of East Central StudiosEmber Todd Colour and Trend Manager for Chaco Brand, Wolverine Worldwide Barbara Vinken, Chair of Comparative and French Literature, University of MunichGeraldine Wharry, founder of Trend Atelier
Symbol
9781472591715
Author
Aki Choklat
Cover
.
Publisher
Bloomsbury Publishing
Language
English
Pages
232
Format
190 x 245 x 19 (mm)
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